Roland Ros Joins &you as Investor, Backing the Future of Filipino Digital Health

Manila, Philippines — Roland Ros, co-founder of Kumu and one of the Philippines' most respected voices in tech entrepreneurship, has joined &you as an investor — a move that further solidifies the digital health platform's standing in the country's startup ecosystem.

Ros brings more than capital to the table. He brings a track record of building communities at scale and a deep understanding of what it takes to earn the trust of Filipino consumers in a digital-first world.

Why Roland Said Yes

For Ros, the decision to back &you wasn't a difficult one. He had watched the company's growth from the outside and seen something that's rare: a health platform that Filipinos were genuinely talking about, organically, in the way people only talk about things that have actually mattered to them.

"What Emil and the team are building is fundamentally about access," says Ros. "Healthcare in the Philippines has always felt like it was designed for a specific kind of person someone with time, money, and proximity to the right clinics. &you is dismantling that. It's making care available to people who were never really centered in the conversation before."

That ethos resonates with Ros's own philosophy. With Kumu, he built a platform that put Filipino creators and communities at the center of a global stage. With &you, he sees the same potential: technology that doesn't just serve users, but genuinely reflects them.

The Kumu Parallel

The parallels between Kumu and &you aren't incidental. Both platforms were born from a recognition that Filipino users were being underserved by global products designed elsewhere. Both bet on community as a core growth driver. And both leaned into the specific textures of Filipino culture, its warmth, its communal instincts, its hunger for belonging as a product feature, not an afterthought.

"There's something Kumu taught me about Filipinos," Ros says. "They don't just want a product. They want to feel seen in it. &you does that. It's not a health app with a Filipino skin. It's a Filipino health experience from the inside out."

For Emil Eriksen, Founder and CEO of &you, Ros's involvement is more than a financial vote of confidence. "Roland has done what very few people in this market have done: built something that Filipinos genuinely love and kept them at the center of every decision," Eriksen says. "Having him in our corner as we scale is exactly the kind of partnership we were looking for."

A Vote for the Filipino Health Movement

Ros's investment comes at a pivotal moment for &you as it is growing in size and expanding. The platform has already amassed over 10,000 Filipinos on its waitlist, a signal that demand for accessible, stigma-free healthcare isn't just real it's urgent. With its GLP-1 weight loss program, hair regrowth treatments, sexual health services, and mental wellness consultations, &you is addressing conditions that have long been managed in silence across the country. "I invest in things I believe in," Ros says simply. "I believe in this."

For press, media requests, and official statements, please direct all communications to the &you Press Team at press@andyou.ph